A wonderful VR journey that puts you in the driving seat of Evie, the iconic electric vehicle from Mercury.
Mercury are the leaders in renewable energy in New Zealand and believe in making energy more wonderful for all New Zealanders.
To promote this vision, Mercury launched a major campaign across New Zealand. And, the star of the campaign — Evie, the world's first electric Ford Fairlane, an iconic and precious part of their brand.
Our challenge: how do we give the general public the opportunity to get behind the wheel and take Evie for a spin themselves while experiencing all that Mercury offers?
A virtual adventure
Our idea was to use virtual reality to create an immersive social experience — allowing up to four passengers to share a virtual journey in the real 1957 Ford Fairlane.
Our team of artists recreated the car meticulously in 3D to be millimetre perfect. While sitting in the car with a VR headset you can reach out to find the steering wheel, doors, and even the other passengers are exactly where you expect them to be.
We created a dynamic, virtual city full of familiar Kiwi landmarks to explore, whilst a well paced narrative tells the story of Energy Made Wonderful and highlights the benefits of renewable energy as you sit back and enjoy the ride. The experience runs in real-time, with cars and people navigating the world around you.
A wonderful outcome
Our virtual journey was enjoyed at large scale events and venues all over New Zealand, providing a truly unique, immersive, and multi-sensory experience to visitors.
Following a grand tour of the country, Virtually Wonderful found a permanent home in the Mercury offices.