Sport New Zealand - Ihi Aotearoa
We partnered with our friends at Saatchi & Saatchi for an 8-bit take on motion activated games to get kids moving.
The Tokyo Summer Olympics was the international sporting event of the year and was held in one of the coolest cities in the world.
To connect with fans and bring the Olympics to those of us at home in Aotearoa, an epic fan zone was created in central Auckland. Inside, a dedicated neon-inspired area was organised by Sport New Zealand to encourage kids (big and small) to get active.
Method and Saatchi & Saatchi worked together to help encourage participation by trying new sports in an accessible and unexpected way.
Our approach was to create a set of fun and accessible mini-games, presented as a contemporary take on 8-bit gaming. The games featured a pixel art aesthetic with a palette inspired by the vibrant colours of neon Tokyo and backdrops based on iconic Japanese scenes.
Instead of using a controller, players use their bodies to control the games, with characters replicating the actions of the player in real-time on large screens with simple intuitive gestures. Our games included the Olympic debuts of Surfing, Baseball and Karate.
Centrally located within the space, our games drew lines of kids eager to have a go.
Players of all ages and abilities were able to get active and try their hand at any of the four different Olympic sports in a fun, simple and interactive way.